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If you’re living in the UAE or planning to buy a smartphone here, one question that probably comes to mind is: “Which phone brand is mostly used in UAE?” With a fast-growing digital lifestyle and a tech-savvy population, the UAE has become a hotspot for mobile innovation and premium device usage.
Let’s explore the top mobile brands dominating the UAE market in 2025, based on usage, availability, and consumer preference.
1. Apple – iPhone: The Premium Choice
Apple’s iPhone continues to be one of the most widely used smartphone brands in the UAE. According to market trends and online sales data, iPhones dominate among professionals, business users, and the younger generation.
Why it’s popular:
Best-selling models in UAE (2025):
2. Samsung – Android’s Flagship King
Samsung is a close competitor to Apple in the UAE market. From flagship models like the Samsung Galaxy S24 to budget-friendly options like the A series, Samsung caters to every price segment.
Why users love it:
Hot Samsung models in UAE (2025):
3. Xiaomi – The Value-for-Money Leader
Xiaomi is becoming the go-to brand for those looking for affordable smartphones with high-end specs. Many young adults, students, and budget-conscious buyers choose Xiaomi in the UAE.
Why it’s gaining popularity:
Top Xiaomi models in UAE:
4. Other Growing Brands in UAE:
Infinix & Tecno – Budget-friendly, gaining popularity in Dubai and Sharjah
OnePlus – Loved by tech enthusiasts for speed and design
Huawei – Still used but declining due to limited Google access
What Do UAE Users Prefer?
According to market research and online sales behavior, here’s a rough estimate of brand preference in UAE (2025):
| Brand | Popularity (%) |
| Apple | 40% |
| Samsung | 35% |
| Xiaomi | 15% |
| Others | 10% |
Note: These are estimated figures based on online and retail sales data.
Where to Buy Smartphones in UAE?
Whether you’re looking for a new iPhone, a Samsung Galaxy, or a budget secondhand smartphone, Emicart is your one-stop shop. We offer:
Conclusion: iPhone or Samsung?
So, which phone brand is mostly used in UAE? As of 2025, Apple (iPhone) slightly leads the race, followed closely by Samsung. However, the choice often depends on your budget, preference for iOS or Android, and the features you need.
No matter your choice, Emicart has the perfect phone for you!
Contact – +971581169572
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